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Delmare Pilchards

In this project I developed a brand for a pilchard company called, Delmare Pilchards. The packaging design was a very important aspect of this project, where I got to explore some layout design. Conceptualizing the brand and generating the promotional materials was a lot of fun. Building the logo was probably my most enjoyable process throughout this project.

The full logo in all it's glory. This was a fun one. Having to create custom had drawn type for a logo, is always something to enjoy. This logo has a very bold and big characteristic to it and you can see this in practice on the packaging.

The full logo in all it's glory. This was a fun one. Having to create custom had drawn type for a logo, is always something to enjoy. This logo has a very bold and big characteristic to it and you can see this in practice on the packaging.

The three variants that the business has to offer. Design is kept consistent except for the fish patterns which is unique from variant to variant.

The three variants that the business has to offer. Design is kept consistent except for the fish patterns which is unique from variant to variant.

A bulk package design for all three variants.

A bulk package design for all three variants.

A mock up for the Instagram post.

A mock up for the Instagram post.

A shelf talker design for in store promotion.

A shelf talker design for in store promotion.

A3 poster.

A3 poster.