Janneman Couriers

In this project I was task with developing a brand identity for an Afrikaans courier company called "Jannemann couriers". The personality of the brand revolves around a character who embodies the Afrikaans boere culture in South Afrika. This character's name is Jan (Phonetic Spelling: [ y a h n ]) which is a very well know common name found among Afrikaners. Values of faithfulness, respect, hard work, determination and kindness are held high by the company. The company provides delivery services to South Africans nationwide and has offices across the country. They’re vision is to provide their customers with the best possible experience and want to be perceived as being reliable and safe.