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Glad wrap advertisement campaign

This advertisement campaign focused in on the quality that glad wrap has of protecting food from going bad. I decided to visually express this concept by personifying food items and giving them ambarellas that protects them from the raining bacteria. This visual metaphor is what glad wrap does to your leftovers. This was a fun little project to work on.

First version of the campaign featuring a sliced tomato.

First version of the campaign featuring a sliced tomato.

Second version of the campaign featuring a sliced pineapple.

Second version of the campaign featuring a sliced pineapple.

Third version of the campaign featuring a running broccoli.

Third version of the campaign featuring a running broccoli.

An Instagram post for the campaign

An Instagram post for the campaign

A subway billboard advertisement

A subway billboard advertisement